Etihad Airways has introduced an updated collection of Business Class amenity kit designs based on iconic cities on its extensive global network. The new range builds on the airline’s award-winning partnership with LUXE City Guides and London-based skincare and grooming brand Scaramouche + Fandango, launched in October 2015.
The five new cities added are New York, São Paulo, Rome, Melbourne, and Bangkok, while the existing Abu Dhabi kit has been refreshed with a new design and a fully updated city guide. The designs were specially created for Etihad Airways by LUXE City Guides. Each kit features a specially created city guide, showcasing a selection of each destination’s best hotels, restaurants, spas, bars, boutiques, and shopping, as well as services, specialists and personal tour guides.
Calum Laming, Etihad Airways’ Vice President Guest Experience, said:
The luxury amenities, collectable guides and functional bag complement Etihad Airways’ Business Class experience, adding extra colour, character and innovative flair to our service and hospitality offering.”
The designs of the amenity kits are predominantly influenced by the architectural features of the respective cities. The Abu Dhabi kit is inspired by the intricate mosaics of the Sheikh Zayed Grand Mosque and New York by the city’s grid-like streets, avenues and iconic yellow taxis. The Colosseum and ancient stone architecture influence the Rome kit; Bangkok reflects the city’s decorative temples; the Melbourne kit takes its cue from the city’s 19th century buildings, the Yarra river and coastline; and the São Paulo kit reflects the commercial capital’s iconic pavement pattern and the national colours of Brazil.
The Scaramouche + Fandango comfort kit features a facial moisturiser enriched with vitamin E and made with anti-oxidants and essential oils to combat fatigue and the lower humidity levels in the cabin. Triglycerides and essential oils rebalance the skin’s natural moisture. A honey and shea butter lip balm enriched with vitamin E keeps lips hydrated. The new kits also include a sleep pack containing socks and eye mask, and a dental pack and earplugs.
Need to Know: Etihad Airways’ award-winning range of Business Class amenity kits received the coveted Gold Seal for Excellence at the Travelplus Awards earlier this year.